Feasibility Study on Tourism Investment Opportunities in Priority Tourism Destinations

In the 2020–2024 National Medium-Term Development Plan (RPJMN 2020–2024), the government designated 10 Priority Tourism Destinations as Strategic Government Priority Projects. These ten destinations consist of Lake Toba, Borobudur and its surrounding area, Lombok-Mandalika, Labuan Bajo, Manado-Likupang, Wakatobi, Bromo-Tengger-Semeru, Bangka Belitung, Morotai, and Raja Ampat.

In line with the government’s objectives, Labuan Bajo—as one of the priority tourism destinations—is also part of the 3 Key Tourism Areas (KTA) considered strategic, with its development projected to drive broader economic growth in the region./ Developing priority tourism destinations naturally requires support, particularly in the form of investment. Moreover, the direction to develop Labuan Bajo as a Premium Destination reinforces the need for investment in infrastructure, facilities, tourism amenities, the environment, and tourism support services in the region. /BKPM is striving to accelerate investment realization, optimize OSS integration, and resolve investment issues through BKPM’s 6 Key Performance Indicators (KPIs).

In this context, BKPM is collaborating with the DESMA Center to conduct a Feasibility Study on Tourism Investment Opportunities in the Labuan Bajo Priority Tourism Destination; with the aim of mapping investment potential in the Labuan Bajo Priority Tourism Destination, identifying appropriate cooperation schemes to be developed, identifying challenges faced in investment development, and providing recommendations for their resolution. This study is expected to serve as a guideline for the preparation of follow-up technical documents, particularly for the Labuan Bajo Priority Tourism Destination area.

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DESMA Center works to realize sustainable tourism through consultancy and the implementation of interventions at every level of tourism destinations, guided by a sustainability approach. We provide planning, management, development, and marketing services for tourism destinations using a strategic approach to sustainable tourism. Since its establishment in 2010, DESMA Center has continuously encouraged and engaged government, the private sector, communities, associations, and other stakeholders in facilitating tourism destination development that takes into account sustainable economic, social, cultural and environmental aspects. With sustainable tourism development as our core principle, we remain consistent and professional in delivering the best service. The key to our success is every team member's commitment to delivering quality. DESMA stands for DEStination MAnagement, because we believe that a sustainable, inclusive, integrated and quality tourism ecosystem begins with strategic, effective and applicable planning, development and management of tourism destinations in line with the principles of sustainability.

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